Provenance is a documentary, written and photographed. Its subject matter is the people who produce, prepare and sell real food. By that we mean food where the way it is grown is more important than the volume that is grown; where attention to quality triumphs over pressure to cut costs; and where produce is fresh and local.
Provenance does not aim to be a directory. Rather Provenance seeks out the fascinating stories told by the people who spend their lives producing and preparing real food for our tables. Like the North Yorkshire dairy farmer who bought a buffalo because his son was allergic to cows’ milk, and now has a 250-strong herd, producing excellent local mozzarella.
Provenance constitutes a series of simple portraits accompanied by short pieces of prose telling the stories behind these remarkable people.
A "beautiful little book"
rather strange is happening around the dinner tables of middle
England. We are no longer just talking about the weather,
or Wimbledon, or what we would do if we won the lottery. Instead
we are all suddenly talking about what is on our plates. Where
it came from, and what was done to it before we brought it
of groaning on about farmers getting fat on subsidies and
set-aside, we talk of food producers needing to be supported.
We declare that we would happily pay more for our food if
that meant it wasn’t pumped full of hormones and colourings
and goodness knows what else.
are finally becoming European – or at least, like the
French and Italians, we are starting to celebrate good food,
local food, tasty food. Our addiction to low cost processed
meals is making way to a love of culinary excellence.
Provenance does not mean to preach. It is a project dedicated to the
resurgence of interest in local food production and preparation,
and celebrates those people who do not cut corners and who
do things properly.
The Provenance project has many forms
exhibitions, a series of books, a website, and DVDs
– all of which will tell stories in pictures and words about some of the people who still produce food and drink for our tables which they can be proud of. It is hoped Provenance
will be inspirational, provocative, and rather beautiful.